In a powerful display of solidarity, Shop377A has generously pledged to donate the entirety of their proceeds from Malaysia to a local LGBTQ+ charity.
Yes, you read that correctly. 100% of all Malaysian proceeds in the month of August will be directed towards an LGBTQ+ charity.

Dear Straight People,
Back in May, Malaysia made headlines when it confiscated 172 rainbow Swatch watches valued at 64,795 ringgit. This led to a legal battle initiated by the Swatch Group, demanding compensation and the return of the seized watches.
On Thursday (Aug 10), Malaysia’s Ministry of Home Affairs issued a decree banning Swatch watches and accessories featuring LGBTQ+ elements. Owners and sellers of these watches face up to 3 years in jail or a fine of up to RM20,000 for violations.
The Malaysian home ministry asserts that this ban is essential to curb the promotion and normalisation of LGBTQ+ movements, a standpoint that has sparked global debate and captured international media attention, with prominent outlets like CNN and Bloomberg reporting on the matter.
Shop377A Takes A Stand
In response to the ban, Shop377A has pledged to donate 100% of all proceeds from Malaysia to support an LGBTQ+ charity within the country.
The oppressive environment the LGBTQ+ community endures in Malaysia deeply saddens us.
As a gay-owned business, Shop377A is committed to standing with our Malaysian siblings in solidarity.
So we’ve pledged to donate 100% of all proceeds from Malaysia to support an LGBTQ+ charity within the country.
Out of sensitivity to the current climate, we won’t publicly disclose the chosen charity. But rest assured that we are men of our word and every cent from Malaysian orders will be directed towards the chosen LGBTQ+ charity.
Shop377A
Shop377A: A Brief Overview
Based in Singapore, Shop377A is a gay-owned business specialising in premium sex toys for men. Their diverse collection encompasses an array of male-oriented pleasure products, ranging from innovative masturbators to realistic dildos.
Their bestseller is their ‘Pleasure Focus‘, a discreet masturbator disguised as a camera.

Another notable offering is their ‘Suck-O-Matic‘, an innovative masturbator designed to give men the ‘most mind-blowing blowjob of their life‘.

This is not the first time that Shop377A has given back to the community.
During Pride Month, Shop377A donated 15% of their June proceeds to Gayhealth.sg, a program operating under AFA (Action for AIDS), providing vital sexual health services to Singapore’s gay and MSM community.
While it might be challenging to counteract Malaysia’s restrictive policies, Shop377A’s initiative offers a tangible way for the public to express solidarity with the nation’s LGBTQ+ community.
For those residing in Malaysia, purchasing a product from Shop377A is not only an opportunity to support a charitable cause, but also a chance to enjoy an exceptional product.
FIND OUT MORE ABOUT SHOP377A HERE
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