Advertise With Us

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Dear Straight People is one of Southeast Asia’s leading LGBT publications, reaching over 300,000 people a month and boasting a social media following of over 14,500 highly engaged Facebook followers.

Since our launch in 2015, we’ve conducted successful promotional campaigns for a range of businesses targeting the ‘Pink Dollar’ across industries such as food, entertainment and nightlife. We offer advertisers a unique marketing solution by being a one-stop digital service that provides:

1. [Ideation] Conceptualising a clever custom marketing strategy based on the brief.
2. [Production] Creating content with our team of writers, photographers, videographers and graphic designers.
3. [Promotion] Using our influential Facebook page for amplification and mass distribution.
4. [Conclusion] Preparing a comprehensive post-campaign report

Case Study 1: The Jock Shop – Over 1,800 shares on Facebook with no monetary boost!

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One of our early clients, The Jock Shop is an online men’s store carrying popular underwear brands such as Andrew Christian, Addicted, AussieBum, Marco Marco and Pump.

We came up with the clever angle of ‘10 Reasons Why People Need To Stop Hating On Topless Selfies‘ as a way to market their products organically. Not only does this angle touch on a hot but rarely discussed social topic, it also appeals directly to The Jock Shop’s target audience – men who like to take topless selfies. I mean, why buy branded underwear if you can’t show them off in a topless selfie right?

Result? The article went viral, generating over 1,800 shares to date without any monetary boost and reaching over 20,000 people on Facebook! Best part is the article continues to draw traffic long after its publication, thanks to a high page rank on Google.

Case Study 2: N.I.A.H – Combined reach of 40,000 people!

You don’t have to be a LGBT business to target the LGBT market.

This massive 3,000 square feet entertainment hub was looking to tap into the ‘Pink Dollar’ and so we came up with a promotional campaign for them.

We produced a video, article and ran a giveaway contest for them to resounding success. The campaign reached over 40,000 people with barely any monetary boost, while the giveaway contest drew over 200 participants. Best part was that their Facebook page grew by over 30% within a week as a result of the exposure from the campaign.

Collaborate With Us

If you’re keen on partnering with us to explore the possibility of tapping into a large but often overlooked market, drop us an email at admin@dearstraightpeople.com.

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