Picture this. It’s a typical Sunday afternoon in Singapore. The green man flashes at the traffic light, and the crowd starts to move. 

But wait—something unusual stops them in their tracks. A same-sex couple is locked in a kiss, right in the middle of the bustling street. Curious glances, a few raised eyebrows, and whispers fill the air.

What in the world is going on here?!

Dear Straight People,

This Valentine’s Day, love is taking center stage—and it’s not playing by the usual rules.

In collaboration with local skincare brand Kissg (pronounced “kissing”), Dear Straight People is turning up the heat with a daring campaign that celebrates love in all its forms — unapologetic, unashamed, and, most importantly, visible. It’s about reclaiming public spaces and reminding everyone that love, especially same-sex love, has just as much right to take up space as anything else.

From the electric energy of Bugis to the colorful chaos of Chinatown, the iconic Merlion to the heartlands of Toa Payoh, 8 couples from all walks of life are boldly locking lips in the heart of the city.

It’s not just about celebrating love—it’s about challenging how and where we express it. These couples are here to show that love isn’t just for certain places or certain people. It’s for everyone, everywhere.

The campaign also spotlighted a straight couple, Gavin and Allynna, who shared a kiss under a gentle drizzle, adding a touch of romance to the rain-soaked moment.

Jia Yi and Jasmine, a couple from Malaysia, traveled all the way to Singapore just for this shoot, bringing their love across borders to be part of this unforgettable moment.

Shawn and Felicia, a genderfluid couple with a child, struck a fearless pose near the iconic Merlion, challenging norms and embracing their love with confidence.

Amyn and Ben, an interracial gay couple, confidently shed their shirts as they shared a passionate kiss in the heart of Toa Payoh.

Last but not least, Jonathan and Alan strike a daring pose as cars and buses zoom past, undeterred by the bustling city around them.

Kissg – Just Start Kissing

At first glance, skincare and public displays of affection might not seem like a natural pairing. But for Kissg, a brand rooted in inclusivity, self-care, and authenticity, this campaign was the perfect way to celebrate what they stand for.

Kissg isn’t just another skincare brand—it’s a movement dedicated to making high-quality, effective skincare accessible to everyone, without the fluff or intimidating price tags. With powerful ingredients like Quadruple Molecular Weight Hyaluronic Acid, Prebiotic Complex, and Nano Lipid Cica Complex, Kissg formulates products that nourish, restore, and empower people to feel confident in their own skin. And at its core, confidence isn’t just about skincare—it’s about embracing who you are, unapologetically.  

“Skincare is for anyone with skin—just like love is for anyone with a heart. No one should have to hide who they are, whether it’s their love or their self-care”
Aiden, the openly gay founder of Kissg.

By placing same-sex couples front and center—kissing, embracing, and existing boldly in Singapore’s busiest spaces—Kissg and Dear Straight People are sending a powerful message. Love isn’t something to be hidden or whispered about. It’s something to be seen, felt, and celebrated in the open.  

And just like great skincare, love should be uncomplicated, nourishing, and free from anything toxic.

Celebrate Love With Kissg – Exclusive Valentine’s Day Offer!

To mark this special campaign, Kissg is spreading the love with an exclusive 20% off Valentine’s Day promo!

Simply use the code VDAY20 at checkout to enjoy 20% off your purchase. But hurry—this offer is only valid until 28 February 2025!  

Love fearlessly. Kiss boldly. And take care of your skin while you’re at it. 💖

FIND OUT MORE ABOUT KISSG HERE

Photography by James (@bang.raw)

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