Dear Straight People,
The Pinwheels is Singapore’s only digital content creator awards that celebrates the best online content from Singaporean content creators. This year’s edition reportedly drew 434 submissions.
Organised by Singapore’s national broadcaster, Mediacorp and supported by YouTube, The Pinwheels 2023 recently announced their nominees across 10 different categories.
In a pleasant surprise, ‘Getaway’ is nominated for the highly coveted ‘Content Of The Year’ award. Produced in 2022 by Dear Straight People, ‘Getaway’ made history as Singapore’s first gay BL web series.
Boasting an openly queer cast from Singapore and Thailand, Getaway was jointly supported by main sponsor The Siam, alongside 2eros, Ette Tea, Fabulous Me, Four Seasons Hotel Bangkok, Gayhealth.sg, Supawear, Prolific Songs and The Writer’s Room.
Comprising 5 episodes, Getaway’s first episode recently crossed 1.2 million views, making it Singapore’s most watched LGBT+ film on YouTube to date.
The winners of The Pinwheels 2023 will be determined by a panel of judges comprising Ng Mingwei (Founder of Boom Digital Media), Jenn Chia (Popular Malaysian Content Creator), Dillah Zakbah (Creative Director of BBH London), Angeline Poh (Chief Customer and Corporate Development Officer at Mediacorp) and K Rajagopal (Film Director and Screenwriter at Akanga Film Asia).
Hosted by Royce Lee and Munah Bagharib, The Pinwheels will take place on 3 March 2023. Confirmed performers include Singaporean and international acts such as Mandopop star Priscilla Abby and local singer-songwriter Joie Tan.
The Pinwheels 2023 will be available to watch on mewatch and YouTube on 10 March 2023.
THE PINWHEELS 2023 NOMINEES
Content Creator of the Year
- Temasek Polytechnic
- The Smart Local
- Just Keep Thinking
Content of the Year
- Why Study Abroad Changed My Life by heymarkeh
- Surprising our producer’s family in Malaysia | Coming home after 2 years by Mothership
- Air Time by James Hausley
- Getaway: Episode 1 Coming Out by Dear Straight People
Best Drama Video
- BAHAY by Temasek Polytechnic
- Salam Debaran by True Horror Stories POV
- How Japan Invaded Singapore | ‘What Probably Happened’ Ep.1 by Wah!Banana
- TIMECASE by Samdelitans
Best Lifestyle Video
- Sydney Like You Never Seen Before by Overkill Singapore
- Can’t believe I’m finally BACK IN JAPAN by shawneydepp
- 2 straight guys got humped in daylight at this infamous restaurant in Bangkok by The Smart Local
- YES 933 大咖一起来 The DAKA Show EP3 – Hotpot Challenge by Mediacorp
Best Beauty & Fashion Video
- The Modern Cobbler by guelzxc
- What Are People Wearing In Singapore by guelzxc
- Oru Naal Koothu with Suthasini by Dev Studio Productions
- Shoe-ting my Shot by jacobjlau
Best Collaboration Video
- 【怪咖 vs 低清 上集】新馬大對決！5天4夜的海上綜藝節目！最激烈的撕名牌淘汰賽! by 怪咖 Outcasts
- A Malay Neighbour CNY Decorations For An 80-Year-Old Ah Ma by Our Grandfather Story
- Karupazhagi by SATTHIA MUSIC
- Let’s Go Gelam! with Siti Sally & Samad – Episode 5: Bazaar by Laloolalang
- How does the Singapore Army’s Artillery hit their targets? by Just Keep Thinking
- Make Sourdough Bread at Home by shebakesourdough
- Zhng Your 7-11 Ingredients!!! by zhngit
- CIG – City Indian Girl (Official Video) by Baha Ofcl
Best Non-Fiction Video
- Exclusive look at Chek Jawa Wetlands! | Exploring with Biogirl MJ by Just Keep Thinking
- Running On Empty: The Junior Doctor by Rice Media
- Ask Me Anything With Xie Dong The Flower Garland Maker by MustShareNews
- How I Became Homeless After Earning More Than 180k A Year by Our Grandfather Story
Most Innovative Video
- If MONEY HEIST was in Singapore by MiniMoochi
- Are Platonic Friendships Between Genders Possible? by Our Grandfather Story
- The gang leader who murdered a man in his own home: One-Eyed Dragon by Mothership
- $96 Quad Lock vs $12 Cheap Lock by tri333ple
Most Social Good Video
- Man Made by Not Brothers Co.
- Couples Answer: Stigmas and Difficulties of an Interracial Relationship by Unfiltered
- Pesanan by Temasek Polytechnic
- 从小患上忧郁症, 焦虑症, ADHD, PTSD – 我跟精神病搏斗的故事 by TiffwithMi