By Dear Straight People,
The Pinwheels 2025 turned out to be a standout night for queer representation.
Now in its 4th edition, The Pinwheels is an annual awards ceremony organised by Bloomr.SG and Mediacorp, celebrating Singapore’s top content creators. This year, LGBTQ+ storytelling took centre stage, with two queer-led pieces taking home major awards.
Kindness SG, the non-profit championing kindness in Singapore, clinched Best Lifestyle Video for RAWR Diaries – Love, acceptance & Ah Ma, a heartwarming portrait of local drag queen Opera Tang and her grandmother. The organisation also bagged Content Creator of the Year, making it one of the night’s biggest winners.
Queer visibility continued its momentum with Dear Straight People’s Unfiltered Gay Podcast, which won Most Social Good Video for “The Raw Truth About Bareback Sex,” produced in collaboration with Gayhealth.sg and AFA. Featuring Dr Terence Chiew, the episode set out to deliver safe sex education in a way that was honest but entertaining.
According to The Pinwheels’ official website, this year’s five-member judging panel are:
- Jacqui Lim, Chief Commercial Officer, Mediacorp
- Tan Si En, founder of Momo Film Co and producer behind multiple internationally acclaimed films
- Genevieve Loh, Director of Content & Strategic Communications, DSTNCT
- Kenny Tan, filmmaker and Associate Director, Temasek Shophouse
- Inch Chua, singer-songwriter and Woman of the Future (Arts & Culture) 2024
In a statement published on CNA Lifestyle, Mediacorp’s chief talent officer Doreen Neo said:
“Mediacorp The Pinwheels continues to highlight the incredible breadth of talent and creativity we have here in Singapore. Each year, we’re inspired by creators who challenge conventions, explore new forms of storytelling and connect deeply with their audiences.”
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