USA Leads Global Audience for BL Dramas: GagaOOLala and TV Tokyo Forge Historic Partnership

Boys Love dramas are on the brink of conquering global audiences, with the United States leading the charge.

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Dear Straight People,

Boys Love (BL) dramas, once regarded as a niche genre confined to Asian markets, seem poised for global dominance.

In a seismic shift for BL dramas, the United States has emerged as the largest audience for BL dramas. This surprising revelation comes from Jay Lin, CEO of Taipei-based Portico Media, the driving force behind GagaOOLala, the world’s largest LGBTQ+ streaming platform.

Jay further adds that Thailand, UK, Germany, and Australia round up the top 5 territories for BL dramas, a surprise as it looks like the biggest consumers of BL dramas are from the West.

GagaOOLala and TV Tokyo Forge Historic Partnership

As BL dramas transcend cultural boundaries and capture the hearts of viewers worldwide, a historic partnership between GagaOOLala, the world’s largest LGBTQ+ streaming platform, and TV Tokyo heralds a new era of international collaboration in BL production.

The announcement of “At 25:00, in Akasaka,” marks a significant milestone in the genre’s evolution. Adapted from a manga with over 1.2 million sales, the series promises to captivate audiences with its innovative storytelling and diverse characters. Against the backdrop of the entertainment industry, “At 25:00, in Akasaka” delves into themes of love, authenticity, and the pursuit of fame, offering a fresh perspective on BL romance in the digital age.

Synopsis: When Shirosaki, an underdog stage actor gets cast in a gay drama series, he is surprised to learn that he will be working with Hayama, his charming clubmate from university who is now a popular actor. During production, Shirosaki realizes that he will need some inspiration and goes to find some where the local gay people hang out. What he didn’t expect was to meet Hayama there, which eventually leads to a drunken kiss. He soon finds himself confused and conflicted about his feelings as he struggles to keep his emotions contained on-screen…

GagaOOLala will begin exclusive global streaming, with the exception of Japan, starting April 18, 2024, at 11:30 PM GMT+8. New episodes will be released weekly on Thursdays.

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