Dear Straight People,
It’s that time of the year again. All over the world, brands are dipping their merch in rainbows. That’s right, Pride Month is in full swing!
Pride Month may not be a massive affair in Singapore. But gone are the days when a half-hearted rainbow logo plastered on a product was considered sufficient allyship. Admist the sea of pride month campaigns, we’ve decided to spotlight brands in Singapore who are giving back to LGBT+ charities.
Here are 5 brands in Singapore whose support for the LGBT+ community goes far beyond a rainbow-colored PR stunt.
1. R Y E (CHARITY: THE T PROJECT)
R Y E is a Singapore-based womenswear label founded in 2016.
For Pride Month, r y e has unveiled a limited-edition capsule collection of scarves aptly embellished with the heartfelt message, ‘Love+’. Under the banner of this year’s theme, ‘Come Together,’ the campaign showcases a diverse group of LGBT+ people and their inspiring stories.
In a strong statement of support, r y e has pledged to donate all profits from the sale of the scarves to The T Project, Singapore’s first shelter for the homeless transgender community.
2. BARRY’S SINGAPORE (CHARITY: OOGACHAGA)
Established in 1998, Barry’s Singapore offers an immersive and intensive fitness experience that combines strength training and cardio workouts.
This year, Barry’s Singapore has partnered with Oogachaga, Singapore’s most established LGBTQ+ community organisation, for their United We Sprint campaign. This campaign challenges people to complete 16 classes in 28 days, with proceeds from the themed classes going to Oogachaga.
3. CLOVERSOFT (CHARITY: OOGACHAGA)
From wet wipes to laundry pods, Cloversoft is a one-stop destination for a wide range of safe and eco-friendly daily use products, all at affordable prices.
To celebrate Pride Month, Cloversoft have pledged to donate 5% of all sales from their website to Oogachaga.
4. TALKING TOES: PRIDE PENGUIN SOCK (CHARITY: NOT SPECIFIED)
Talking Toes is a homegrown brand that offers a wide selection of socks with one distinctive feature. Their socks have inspirational messages knitted into them, so that wearers will feel inspired whenever they look down at their feet.
To celebrate Pride Month, Talking Toes came up with the Pride Penguin Sock to encourage wearers to be proud of who they are regardless of who they love. 10% of the gross proceeds from Talking Socks will be donated to ‘a non-profit partner dedicated to ending suicide among LGTBQ youth.’
5. SHOP377A (CHARITY: GAYHEALTH.SG)
Drawing inspiration from the repeal of Section 377A, Shop377A is a premier destination for male sex toys.
As a gay owned business, Shop377A have curated an exceptional selection of male sex toys catering to the unique needs of the queer community. This includes the BlowMe, a masturbator that feels like a blowjob, and the PleasureWave, a prostate massager designed to hit that elusive p-spot.
In the spirit of Pride Month, Shop377A have pleded to donate 15% of their June proceeds to Gayhealth.sg, which provides essential sexual health services to the gay and MSM community in Singapore.
Although Shop377A is based in Singapore, they ship internationally too.
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